YouTube Game On
Design
Branding
We created the visual identity, marketing campaign, collaborated with YouTube Creators on original content, produced our own games and blended all of these elements together to create a truly interactive online event. Watch the stream HERE.
To bring the gaming elements to life, we took classic shapes in gaming and turned them into our key identity elements. Plus signs, circles, and squares can be seen flying through on screen graphics and loading pages.
The colors used on this project found inspiration from the gaming industry. Bold, loud colors placed on neutral backgrounds grabbed viewers’ attention.
Above: YouTube Game On branding elements presented on marketing material.
Below: Motion graphic of gaming segment introduction.
