YouTube Tarot
Design
Branding
To spotlight YouTube’s growing tarot community, we created a world-first interactive tarot experience for World Tarot Day. The bespoke tarot deck featured YouTube creators, and readings were channelled through three storytelling themes – Love, Wellness and Fortune. Get a reading HERE.
The creative direction, branding and card artwork took inspiration from traditional tarot tropes and Pamela Colman Smith’s classic deck. The tarot cards were artfully woven with our YouTube Creators who took center stage on the cards.
Above: Stills taken from the website featuring creator Vanessa Somuayina.
Below: Some of YouTube’s most famous creators transformed into tarot cards.
